Why are some websites successful and others less so (or not at all)? There are many contributing factors such as placement rankings on search engines and whether or not you have a viable product or service to sell. But in terms of feng shui, your website can be evaluated the same way your home or workspace would be. The number one culprit to negative feng shui at home, office, or on your website is clutter.
That’s right: a messy website is the equivalent to a messy desktop. If you’re trying to cram too much information onto your web portal, you’re causing your cyber visitors to jump through too many hoops to find your ultimate payoff (your product or service). Cyber clutter takes many forms. It ranges from poor graphic design layout of imagery and text to the use of too many conflicting styles and fonts to having too many Google Ads or partner logos displayed prominently on your pages. Also, flashing bells and whistles that belong in a circus carny act, not on a website that’s trying to reach customers with limited time to waste sorting through the ‘fun’ gimicks.
Organizing your website by feng shui practice can be helpful. Follow these principles when evaluating your existing website or creating a new one.
- Clean and clutter free is elegant and easy online or off.
- Color can be used to activate, empower, soothe or excite. Choose your colors for backgrounds and text accordingly.
- Follow the bagua. The upper left corner is the Wealth area, the Middle upper area is the Fame & Reputation Area, the upper right corner is the Love & Relationship Area. You can place your most important text in these areas (IE: Your corporate logo should be either in the Wealth or Fame areas of your website or smack dab in the middle of the page).
- Don’t block your customer from finding you: be sure all your pages are linked together in an easily navigable way.
- Pay attention to detail: spelling mistakes and grammatical errors make even the most sophisticated site look unprofessional.